Olaplex is a 3 step series of products that work together to multiply and perfect the bonds of the hair. It works on all hair types. This includes anything from straight to naturally curly hair or virgin and highly processed hair. Coloring, lightening, straighteners, perms, heat styling, or even putting tension on wet hair (brushing and ponytails) causes damage to your hair . You don’t see it when it happens but can definitely feel and see it over time. This is where Olaplex comes in to reinforce those bonds making them stronger, more flexible, and more resistant to breakage. Olaplex is not a conditioning treatment.